Retail Sales
A comprehensive training program focused on developing skills in managing and operating retail outlets, with an emphasis on marketing strategies and enhancing customer experience. The program presents the latest trends in retail, including the use of technology and innovation, and includes lectures and practical workshops to analyze and study real-life experiences.
Retail Sales
A comprehensive training program focused on developing skills in managing and operating retail outlets, with an emphasis on marketing strategies and enhancing customer experience. The program presents the latest trends in retail, including the use of technology and innovation, and includes lectures and practical workshops to analyze and study real-life experiences.
5 days (4 hours per day)
5000 EGP 6000 EGP With Certificate
• Introduction to the retail industry and sales outlets. • Definition of sales outlet (Sales Outlets) and retail sales (Retail Sales) concepts. • The importance of each concept in the supply chain. • The evolution of retail and the impact of e-commerce.
• Strategies for operating and managing various sales outlets (traditional and digital). • Factors influencing the success of sales outlets. • Designing sales spaces to create a unique consumer experience. • Inventory management in sales and retail outlets.
• Marketing techniques in sales outlets. • Methods to attract customers to sales outlets. • The importance of location, display, and pricing in marketing. • In-store display strategies (Visual Merchandising).
• Enhancing customer experience in sales outlets. • Customer service and building relationships with consumers. • Analyzing consumer behavior and purchase decision-making. • The role of technology in enhancing customer experience.
• The latest trends in retail: e-commerce and digital retail. • The role of technology in improving sales outlet management (analytics and artificial intelligence). • The future of retail post-pandemic and changes in consumer behavior. • Final projects and assessments: presenting improvement plans for sales outlets.
