5 days (4 hours per day)

5000 EGP 6000 EGP With Certificate

Contact Us About Course

Wholesale Sales

Wholesale Sales and Key Accounts Management: Strategies for Success and Excellence

A comprehensive training program focused on developing wholesale sales management skills and key account management. It covers negotiation strategies, building long-term relationships, and market analysis. The program introduces the latest technological tools to improve sales performance and includes lectures and practical workshops for developing successful sales plans.

Wholesale Sales

Wholesale Sales and Key Accounts Management: Strategies for Success and Excellence

A comprehensive training program focused on developing wholesale sales management skills and key account management. It covers negotiation strategies, building long-term relationships, and market analysis. The program introduces the latest technological tools to improve sales performance and includes lectures and practical workshops for developing successful sales plans.

5 days (4 hours per day)

5000 EGP 6000 EGP With Certificate

Contact Us About Course

Target Audience

Sales managers and account executives in wholesale companies.
Sales professionals dealing with key clients (Key Account Managers).
Marketing professionals interested in enhancing their sales management skills.
Business owners and large store owners looking to boost wholesale and key account sales.

Objective

Develop participants' skills and knowledge to understand the differences between wholesale sales and key account sales, develop effective strategies for managing key accounts and building long-term relationships with them, enhance negotiation and persuasion skills in wholesale and key account sales, and familiarize participants with analytical and planning tools to achieve sales goals and increase revenue.

Content

•	Defining the concepts of wholesale and key account sales.
•	Understanding supply chains and their role in wholesale sales.
•	Differences between wholesale and retail sales.
•	The importance of key account management in building long-term relationships with major clients.

•	How to develop effective pricing strategies for wholesale sales.
•	Analyzing target markets and identifying customer needs.
•	Managing relationships with wholesalers and increasing market share.
•	Achieving excellence in product and service delivery to wholesalers.

•	Developing key account management plans.
•	Negotiation strategies with key clients to build profitable relationships.
•	How to identify and classify key clients based on revenue and potential.
•	Meeting the expectations and needs of key clients to ensure satisfaction.

•	Fundamentals of effective negotiation with key clients.
•	Enhancing persuasion skills and building trust with clients.
•	Strategies for handling objections and problem-solving.
•	Building and maintaining strong relationships with key clients.

•	Using analytical tools like Customer Relationship Management (CRM) to improve account management.
•	Strategic planning to achieve wholesale and key account sales goals.
•	The role of technology and big data in enhancing sales performance.
•	Practical case studies: analyzing success and failure stories in wholesale and key account sales.

Training Methods

Presentations to explain the fundamental theories and concepts of wholesale and key account sales.
Practical workshops for developing sales plans and applying negotiation strategies.
Case studies and analysis of real-world challenges in wholesale and key account sales.
Role-playing exercises to experience negotiation scenarios with key clients.

Certificates

Participants will receive a certificate of completion.
An accredited certificate, such as "Certificate in Wholesale Sales and Key Accounts Management (CWSKAM)," can be obtained after completing the program.